Services and Fees

IMPORTANT: If you are considering hiring me, please read this page first. It will help you determine beforehand if I'm right for you.

When you are looking for marketing help it is very important to understand the difference between strategic marketing and tactical marketing.

Most people think of marketing and advertising as placing ads in magazines, newspapers, radio or TV. Although this is partly true, it is only the "tactical" side of marketing. Think of tactical as having to do more with the medium you use to get your marketing "message" to your target audience.

It is important to use the right medium to reach your target audience, but most important is the "strategic" side of the equation. The strategic side or "strategy" has to do with what you say, how you say it, and who you say it to.

This is just as important, if not more so than the tactic. This is where most people get it wrong. The strategy is what you MUST have before you spend a single dime on marketing.

The strategy focuses on crafting a compelling marketing message based on your prospects hot buttons, and communicating it effectively so you can get inside their heads. This is how you separate yourself from the competition so your company becomes the obvious choice to do business with, regardless of price. Yes, that's right... regardless of price! If your marketing is not doing this it's not working like it should.

This is the type of marketing I practice and implement for my clients. It is referred to as direct marketing or response-based marketing. It is measurable and trackable. It does not rely on "catchy phrases" or "play on words," and it is not what you may know as "creative" advertising.

As a direct marketer I rely on scientific advertising methods to get quantifiable results. These methods are based on psychology and human behavior, not on opinions.

This is much different than what most advertising agencies practice. While advertising agencies focus on "branding" or "image advertising", direct marketers as myself focus on response-based marketing. We understand that branding is important, but only as a by-product of direct marketing.

If you have deep pockets, and I mean VERY deep pockets like Coca Cola, McDonald's or GM you can afford to spend on branding. But if you have a small business with gross sales of anywhere between $500,000 to $50,000,000, direct marketing is the answer to dominate your market.

Why am I telling you all this?

Because just as you are trying to determine if I'm the right person to help you with your marketing challenges, I am also qualifying you so we don't waste each others time. I'm sure you can appreciate that. So please, read on because this will help you determine if I'm you're guy or not.

When you hire me to create a strategic marketing program for your business or professional practice, I research your market and your industry. Then, based on my findings I develop a marketing strategy to effectively communicate to your prospects why they should do business with you instead of your competition. Many times during this process my clients find themselves having to innovate their businesses somewhat. That's not a bad thing.

Everything I develop, write, and produce is created with only one purpose in mind, and that is to get inside your prospect's head and cause him or her to open their wallets and spend their money with you instead of your competition. I don't create marketing to satisfy your ego, and I don't concern myself too much whether you like what I produce or not. It is important you understand that my only objective is creating marketing that works for you. The response-based methods I use, rely on testing and tracking for results, not on opinions.

You might be saying to yourself that I'm crazy, or maybe even thinking that I'm arrogant. Please believe me when I tell you I am not. I am open to suggestions and I understand that you know your business better than I do. But knowing your business and knowing how to market your business are two different things. I don't pretend to know it all, and God knows I've made plenty of mistakes in my past. But if we're going to work together on your marketing you should know ahead of time that I create marketing for your target audience, not for you.

I go the extra mile to create marketing that is in the best interest of your business. Advertising that triggers your prospects to take action and do business with you instead.
In other words, I take your business very seriously and do my best to provide strategic marketing that works and advertising that sells so your business can grow exponentially.

Many business owners are very involved in their marketing and sometimes are looking for different ideas to pick and choose which ones they "like" without doing any research or testing to know what really works. If this is you, you are better served hiring an advertising agency, or a free lance graphic designer. They will produce beautiful stuff you'll love.

But if you want advertising that makes your phone ring, and if you're tired of chasing prospects and want them coming to you instead, I think I can help you. 

I offer four distinct on-line marketing services, in addition to four systematized strategic marketing programs.

These services work well together, but you can choose one, two, three or all four.

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