ATTN:  Small Business Owners  & Entrepreneurs

"If You Give me 7 Minutes of Your Time,
I'll Show You Why Your Marketing Isn't Working, and Send You My FREE Report 
That Shows You HOW TO FIX IT."

"How To CRUSH Your Competition
and Eat Their Lunch."

Hello, my name is Frank Prieto and I'm a marketing strategist in Miami.

Did you know that a jaw-dropping 37% of advertising dollars are literally wasted every year? That's right... More than one third of the money spent on advertising goes right down the tubes with no effect on sales whatsoever.

Do you know why?

Because most business owners don't understand that marketing and advertising is a science. They fail to accept the fact that psychology and human behaviour play a major role in effective marketing and ads that sell.

If you allow ad agencies or advertising salesmen to spend YOUR money on ads that use catchy phrases, play on words, or artsy-fartsy graphics, you're wasting your money on branding. You're far better off investing your ad dollars on proven direct marketing strategies you can track and measure to know if your marketing is working or not.

Branding should not be completely ignored, but for small businesses, branding should be viewed as a by-product of direct marketing.

The reason for this is simple... Direct marketing can be tracked, measured, and held accountable while branding CANNOT.

"The BIGGEST Advertising Lie of All Times."

Be leery of the ad agency or advertising salesman that tells you advertising results cannot be measured. They’ll say if you just get your name "out there" to build "brand awareness" people will recognize your company and come knocking on your door.

This type of advertising is referred to as branding or image advertising. While branding may work for GM, Nike, McDonald’s and Coca Cola, it won't work for you or for the other 85% of small businesses that don’t have the advertising budgets these corporate giants have.

If you're not General Motors or McDonald's why on earth would you want to advertise like them?

Lets face it. If you throw enough money out there something has got to stick, but at what expense? Most small businesses that try this approach go broke because they run out of money before they can get a return on their advertising investment.

What works best for your small business is response based marketing (direct marketing) which can be measured and tracked. This way you can test if your advertising is working or not before you spend the big bucks. This is the way marketing is supposed to be done, and is the only way you can get a true return on your advertising investment.

"Advertising is NOT an Art."

Marketing and advertising is a science. A science with formulas and marketing tactics you can implement to get quantifiable results and dramatically minimize your advertising risks.

Doing it right is a lot easier than you think when you implement proven marketing "principles".

While things are constantly changing, principles never change. Today we have the Internet, mobile devices, and wireless gadgets, but "what you say" and "how you say it" (your strategic marketing message) must be communicated in a compelling way that penetrates through all the noise in the marketplace. If you do this using proven marketing "principles" you can reach your target audience with an irresistible offer and beat your competition. This is what marketing is supposed to do.

Effective marketing "principles" have not changed and it's safe to say they never will as long as human nature doesn't change. And that hasn't changed in 4 million years.

The “creative” geniuses of institutional advertising have had to reinvent themselves to start delivering results their clients can measure. Today a 37% waste in advertising dollars is unacceptable and a shameful reality that has finally caught up with the advertising industry.

"My 101 Marketing Strategies." 

Instead of marketing 101 strategies I should have named this section marketing 101 principles, but marketing 101 strategies is a term more widely used when people are looking for marketing help, so here goes...

• Marketing and advertising is a SCIENCE...
  NOT an Art.
  
  
• Your advertising has to be accountable,
  not "creative."
  
  
• If you have an online presence, but have
  no traffic, you have nothing.
  
  
• "Catchy" phrases and "play on words" have
  no business in marketing or advertising.
  
  
• Your EGO is your marketing's worst enemy.
  
  
• Your marketing must include both online
  and offline strategies.
  
  
• Advertising is "Salesmanship" in print.
  
  
• Marketing is not a gamble. If you treat it
  as such you will lose your shirt.
  
  
• No marketing is proven until it's tested.
  
  
• When writing copy, say it in plain English so
  even a 5th grader can understand it.
    

"The Days of Simple Selling Are Over."

Today buyers no longer have to rely on limited sources of information about a product or service. The landscape of business now involves increased competition, information, choices, and more resistance.

Today there is price competition that didn't exist 15 years ago.

Products are becoming commodities and a lot of the marketing messages are identical. This results in the consumer's inability to determine whether YOUR company, YOUR products or YOUR services, are any better, any worse, or any different than those of your competitors. This creates a big problem.

You must understand that people who will be buying from you have all these different choices. It's very difficult for them to determine whether they are making the right decision in choosing you or your company to do business with.

"Start Fixing Your Marketing Right Now...
Get the FREE  Marketing Report."

How to become the obvious choice to do business with in your market.

Competition is fierce. You need to play by the new rules of the game if you're going to be successful in today's market. You have to understand strategic marketing to know what works, what doesn’t, and how to fix it. And you'll want to know if you're getting the right marketing help.

To discover the secret formula behind Scientific Advertising and how it can help you increase your business dramatically, get my FREE Report titled: “Why Everything You Know About Marketing And Advertising is WRONG.”

You'll discover:

• What is the human "Reticular Activator" and how to use it to stop your prospects dead on their tracks and pay attention to your advertising.
  
  
• What are "Hot Buttons" and why they are so important to make your business stand out in the crowed marketplace.
  
  
• What is "C & R" advertising and how to protect yourself from becoming a victim of it.
  
  
• The power of the "IEEO Marketing Equation" and how this simple, but powerful formula can take your business to the next level.
  
  
• The difference between "Strategic" and "Tactical."
  
  
• The 6 critical components every ad you write must have to make your phone ring.
  
  

Thank you for visiting the Miami Marketing Agency website. For additional marketing help please click on any of the links on the left.

To Your Continued Success,

Frank Prieto
Marketing Strategist
Miami Marketing Agency 

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